Paid demand,
engineered for margin.
Paid search is only expensive when it is unstructured. We build accounts around profit, not clicks — clean campaign architecture, honest tracking, and creative that earns the click without buying it.
What the work includes
Scope is agreed up front. No mystery line items, no work that exists only to justify a retainer.
Account architecture
Campaigns and ad groups structured by margin and intent, with negative keyword hygiene that keeps waste from compounding.
Search, Shopping & Performance Max
Feed optimization, query sculpting and asset testing across Google, Microsoft and Meta where it fits the economics.
Creative & landing page testing
Ads and landing pages tested as one unit, because the click and the conversion are the same decision.
Tracking you can trust
Server-side conversion tracking, offline imports and attribution checks so the numbers you optimize against are real.
Bid & budget strategy
Pacing, portfolio bidding and incremental testing to find where extra spend actually produces profit.
Weekly signal, monthly strategy
A live dashboard plus a monthly review of spend efficiency, creative winners and next tests.
Timeline
How the
first 90 days run.
Week 1
Account audit, tracking validation, margin and target definition.
Week 2
Rebuild campaign structure, launch negative keyword sets, ship new ad assets.
Weeks 3–6
Test creative and landing page variants, tighten bid strategy against real conversion data.
Ongoing
Scale winning segments, cut waste, expand to new surfaces as efficiency allows.
Most accounts need at least $3–5k per month in media to generate statistically usable data. Below that we usually recommend fixing organic and conversion fundamentals first.
We quote a flat monthly management fee based on scope, so our incentive is performance rather than inflating your budget.
Yes. We audit before touching anything, keep what works, and rebuild only where the structure is costing you money.
You do. Everything is built inside your own Google, Microsoft and Meta accounts, and access stays with you if we ever part ways.
Next step
What are we
building?
Tell us where you want to be found and what you want to sell. You will get a straight answer on scope, sequencing and what we would do in the first 30 days.
Start a project