Be the answer
inside the machine.
Buyers no longer only scroll results — they ask, and they are handed one answer. GEO gets you cited by generative engines. AEO gets you chosen as the direct answer. XEO keeps you present across every engine surface: search, AI chat, social, voice and marketplaces.
What the work includes
Scope is agreed up front. No mystery line items, no work that exists only to justify a retainer.
GEO — Generative Engine Optimization
Structure, entity clarity and sourcing that make ChatGPT, Gemini, Perplexity and AI Overviews quote you instead of a competitor.
AEO — Answer Engine Optimization
Direct, extractable answers to the exact questions in your category: definitions, comparisons, pricing, eligibility and process.
XEO — Everything Engine Optimization
Consistent presence across search, AI assistants, social discovery, app stores, review platforms and voice — the full surface where a decision can start.
Answer-ready content system
Every page carries a plain-language answer, supporting evidence, a comparison table and citations — the four things language models reward.
Entity & knowledge graph work
Consistent naming, structured data, profiles and third-party corroboration so machines know exactly who you are and what you do.
AI visibility tracking
We prompt the major models on your category monthly and track mention share, sentiment and which sources they cite — so shifts are caught early.
Write by topic
Turn a topic into
an answer-ready page.
Give us a topic. We draft the structure an engine can extract: the direct answer, the headings, the questions to cover and the schema to ship with it.
Your brief will appear here: headline, direct answer, outline, questions, FAQ and schema.
Structured for GEO, AEO and XEO
Timeline
How the
first 90 days run.
Baseline
Audit how models currently describe your category, brand and competitors, and which sources they cite.
Structure
Fix entities, schema and page structure so answers can be extracted accurately.
Publish
Produce answer-first topic clusters, comparisons and original data worth citing.
Track
Monthly prompt panels, citation tracking and refinement of the pages that get quoted.
GEO is about being cited inside generated responses. AEO is about being the direct answer to a specific question. XEO is the wider programme: making the brand consistently visible across every engine and surface where a decision can begin.
No honest agency can guarantee a model output. What we control is eligibility: crawlable, well-sourced, structurally clear content with strong entity signals. That reliably increases how often you are retrieved and quoted.
Almost always. AI answers are grounded in indexed sources. We usually run GEO on top of an SEO foundation rather than instead of one.
Monthly prompt panels across major models, mention and citation share against a competitor set, AI referral traffic in analytics, and assisted conversions.
Next step
What are we
building?
Tell us where you want to be found and what you want to sell. You will get a straight answer on scope, sequencing and what we would do in the first 30 days.
Start a project